Dentist matching porcelain veneer shades to a patient's smile

Professional Teeth Whitening

Professional Teeth Whitening

Professional Teeth Whitening in Brooklyn, NY

In-office whitening that lightens natural teeth by several shades in about an hour.

Dentist matching porcelain veneer shades to a patient's smile

Professional Teeth Whitening

Professional Teeth Whitening in Brooklyn, NY

In-office whitening that lightens natural teeth by several shades in about an hour.

What Is Professional Teeth Whitening?

Professional in-office teeth whitening is one of the fastest and most effective ways to dramatically brighten a smile. Unlike over-the-counter products that offer gradual and often inconsistent results, in-office whitening uses professional-strength whitening agents applied under controlled conditions to deliver visible improvement in a single appointment. For patients looking for immediate, even, and predictable results, there is no substitute for professional treatment.

Professional Teeth Whitening: Quick Facts


Quick fact

Typical answer

Number of visits

1

Time needed

About one hour

Anesthesia

None

Recovery time

None; avoid staining foods for 48 hours

How long it lasts

Several months to a few years, depending on habits

These are typical ranges. Your own plan is confirmed after an examination.

Is In-Office Whitening Right for You?

Professional whitening is effective at reducing staining caused by coffee, tea, red wine, tobacco, and natural aging. The degree of improvement varies by individual, but most patients see results several shades lighter than their starting point. For patients who want to maintain and extend their results at home, take-home whitening trays provide a convenient complement to in-office treatment, allowing for periodic touch-ups on the patient’s own schedule.

Whitening works on natural enamel that has darkened from food, drink, tobacco or age. It is safest and most even when your teeth and gums are healthy, which is why an exam comes first.

  • Yellow or brown surface staining from coffee, tea, wine or tobacco

  • A wedding, interview or other event within the next few weeks

  • Healthy teeth and gums with no untreated cavities

  • Few or no visible crowns, veneers or fillings on the front teeth

  • A preference for fast, supervised results over weeks of home treatment

Professional Teeth Whitening at Bensonhurst Dental Care

At Bensonhurst Dental Care, in-office whitening is performed under the care of Dr. Marina Rubinshtein. The process begins with a thorough evaluation to ensure the teeth and gums are healthy and that whitening is the appropriate treatment. The gums and soft tissues are carefully isolated for protection, and a professional-grade whitening gel is applied to the teeth in a series of timed intervals. The entire appointment typically takes about an hour, and patients leave with a noticeably brighter, more vibrant smile.

What to Expect, Step by Step

  1. Exam and shade record. We confirm whitening is suitable and record your starting shade.

  2. Cleaning. Surface plaque is removed so the gel touches enamel evenly.

  3. Protection. Your lips and gums are covered with a protective barrier.

  4. Gel application. Whitening gel is applied in timed rounds and refreshed between each one.

  5. Final shade and aftercare. We compare the result with your starting shade and explain how to keep it.

In-office whitening compared with other methods


Method

Time to result

Supervision

Best for

In-office whitening

About one hour

Applied by the dental team

Fast, even results

Custom take-home trays

One to two weeks

Prescribed and monitored

Gradual whitening and touch-ups

Store-bought strips

Several weeks

None

Mild staining on a budget

Whitening is the simplest cosmetic treatment we offer, and often the one patients say they wish they had done sooner.

Recovery and Aftercare

After your visit

The first 24 hours

  • Avoid dark foods and drinks such as coffee, tea, red wine and berries for 48 hours

  • Do not smoke for at least 48 hours

  • Use a toothpaste for sensitive teeth if you feel short, sharp twinges

The following days and weeks

  • Rinse with water after staining drinks

  • Use take-home trays for occasional touch-ups

  • Keep your regular cleanings to remove new surface stains

When to Call Us

Call the office on (718) 234-3434 if you notice any of the following:

  • Sensitivity lasts more than a few days

  • Your gums stay white, sore or irritated after 24 hours

  • The shade looks uneven once the teeth have rehydrated after a week

Whitening and Existing Dental Work

It is worth noting that whitening works on natural tooth structure but does not change the shade of existing dental restorations such as crowns, veneers, or bonding. Patients with visible restorations who want a cohesive, uniform shade may benefit from combining whitening with treatments like porcelain veneers or cosmetic crown replacements as part of a broader smile enhancement plan.

Cost and Insurance

Cosmetic treatment is planned tooth by tooth, so the fee depends on what you choose to change. You receive a written estimate after your consultation and before any treatment starts.

What affects the cost

  • The number of teeth being treated

  • The material chosen, such as composite or porcelain

  • Any preparatory care needed first, such as a cleaning, whitening or gum contouring

  • Laboratory work for custom restorations

Treatment done for appearance alone is usually not covered by dental insurance. Restorations that also repair damage may be covered in part. Our team can check your benefits and explain your options before treatment begins.

Meet the doctor

Dr. Marina Rubinshtein

Brooklyn dentist with more than 24 years in private practice, offering general, cosmetic and restorative dentistry. An NYU graduate focused on helping patients achieve healthy, natural-looking smiles.

Brooklyn dentist with more than 24 years in private practice, offering general, cosmetic and restorative dentistry. An NYU graduate focused on helping patients achieve healthy, natural-looking smiles.

Brooklyn dentist with more than 24 years in private practice, offering general, cosmetic and restorative dentistry. An NYU graduate focused on helping patients achieve healthy, natural-looking smiles.

Learn more about doctor

Dr. Marina Rubinshtein, cosmetic dentist at Bensonhurst Dental in Brooklyn

Frequently Asked Questions

How long do in-office whitening results last?

Is professional teeth whitening safe?

Will whitening cause sensitivity?

How many shades whiter can I expect?

Can I whiten my teeth if I have crowns or veneers?

What Our Patients Say

Okay this is not a dental clinic. This is legit a 5-star spa, with the most amazing staff. I got the best cleaning, best overall consultation and whitening. I drove a long way, but it was so so worth it. Prices were very good as well. They even put vitamin E on my lips while in session, to make sure they are moist, how amazing?!?!? Anyways - rush there if you care about your teeth and overall look of your smile! Best place !

5 reviews · 1 photo

What a great experience getting my teeth cleaned and whitened with Carla! She is gentle, professional and incredibly skilled at what she does. She always makes me feel at ease. Going to the dentist is usually something I dread. Carla always makes me feel at ease which always makes my experience pleasant. I highly recommend!

2 reviews

I visited the office for a cleaning and zoom whitening. Very easy to find parking very clean office and everyone there is so friendly. I only waited for 10 minute before the hygienist Valerie came and got me from the waiting room. She did a great job cleaning my teeth. I have had very bad experience before because sometimes hygienist are very rough but Valerie did a great job was very gentle and made sure I was comfortable the whole time. After my cleaning she set me up for zoom whitening treatment. She provided me with headphone a pillow and TV to entertain myself during the process. I was so happy with the results of the teeth whitening as well. After I was done Dr. Marina also came and introduced herself, which was very nice. I was felt very comfortable at this office and would recommend it to everyone. The office is nice the service is great and compared to other dental office I checked out there pricing was the most reasonable.

7 reviews · 1 photo

The whole experience was wonderful from the second I walked through the door. The team was extremely positive and energetic. Big shout out to Elisa for taking care of me with both my cleaning and whitening!

My experience at the Bensonhurst Dental Care today was absolutely amazing! As soon as I walked in they took care of me and quickly assisted me with everything that I needed. I was then brought back to start with my cleaning and whitening with no wait! The hygienist did an amazing job and continuously kept on making sure I was ok and in no pain. Overall, my experience was so enjoyable, I even felt like I was at a spa with the great service!!! Will be going back for any dental concerns:)

7 reviews · 1 photo

I can't say enough good things about Bensonhurst Dental Care. I've had three appointments here already and I've been taken on time every time... what a novel concept! Not at all a typical dental office visit. The entire staff is warm, welcoming, thorough and professional. The level of care that I have so far received is second to none. Valerie deserves the equivalent of an Academy Award for Best Dental Hygeinest... she does an incredible job, and has an incredible touch. Bensonhurst Dental Care has completely obliterated my former distaste for dentistry. .... Following up two years later to say that Bensonhurst Dental Care is still the absolute best. I have since finished a 6 Month Smile program with Dr. Marina and Luke, who were attentive, considerate and perfect throughout the entire process. Their expertise is second to none. My cleanings and Zoom whitening treatment with Brianna have also been of stellar quality- Brianna has a gentle expert touch, is warm and knowledgable, and is wonderfully patient with my 100’s of questions. An absolute sweetheart who puts you at ease and provides truly thorough care. Thank you to the whole phenomenal team for making my smile truly bright!

Local Guide · 14 reviews · 3 photos

Okay this is not a dental clinic. This is legit a 5-star spa, with the most amazing staff. I got the best cleaning, best overall consultation and whitening. I drove a long way, but it was so so worth it. Prices were very good as well. They even put vitamin E on my lips while in session, to make sure they are moist, how amazing?!?!? Anyways - rush there if you care about your teeth and overall look of your smile! Best place !

5 reviews · 1 photo

The whole experience was wonderful from the second I walked through the door. The team was extremely positive and energetic. Big shout out to Elisa for taking care of me with both my cleaning and whitening!

What a great experience getting my teeth cleaned and whitened with Carla! She is gentle, professional and incredibly skilled at what she does. She always makes me feel at ease. Going to the dentist is usually something I dread. Carla always makes me feel at ease which always makes my experience pleasant. I highly recommend!

2 reviews

My experience at the Bensonhurst Dental Care today was absolutely amazing! As soon as I walked in they took care of me and quickly assisted me with everything that I needed. I was then brought back to start with my cleaning and whitening with no wait! The hygienist did an amazing job and continuously kept on making sure I was ok and in no pain. Overall, my experience was so enjoyable, I even felt like I was at a spa with the great service!!! Will be going back for any dental concerns:)

7 reviews · 1 photo

I visited the office for a cleaning and zoom whitening. Very easy to find parking very clean office and everyone there is so friendly. I only waited for 10 minute before the hygienist Valerie came and got me from the waiting room. She did a great job cleaning my teeth. I have had very bad experience before because sometimes hygienist are very rough but Valerie did a great job was very gentle and made sure I was comfortable the whole time. After my cleaning she set me up for zoom whitening treatment. She provided me with headphone a pillow and TV to entertain myself during the process. I was so happy with the results of the teeth whitening as well. After I was done Dr. Marina also came and introduced herself, which was very nice. I was felt very comfortable at this office and would recommend it to everyone. The office is nice the service is great and compared to other dental office I checked out there pricing was the most reasonable.

7 reviews · 1 photo

I can't say enough good things about Bensonhurst Dental Care. I've had three appointments here already and I've been taken on time every time... what a novel concept! Not at all a typical dental office visit. The entire staff is warm, welcoming, thorough and professional. The level of care that I have so far received is second to none. Valerie deserves the equivalent of an Academy Award for Best Dental Hygeinest... she does an incredible job, and has an incredible touch. Bensonhurst Dental Care has completely obliterated my former distaste for dentistry. .... Following up two years later to say that Bensonhurst Dental Care is still the absolute best. I have since finished a 6 Month Smile program with Dr. Marina and Luke, who were attentive, considerate and perfect throughout the entire process. Their expertise is second to none. My cleanings and Zoom whitening treatment with Brianna have also been of stellar quality- Brianna has a gentle expert touch, is warm and knowledgable, and is wonderfully patient with my 100’s of questions. An absolute sweetheart who puts you at ease and provides truly thorough care. Thank you to the whole phenomenal team for making my smile truly bright!

Local Guide · 14 reviews · 3 photos

4.8 stars

4.8 stars

531 reviews on Google

531 reviews on Google