Teeth Whitening

Teeth Whitening

What is teeth whitening?

What is teeth whitening?

The natural color of teeth is not white. They are typically a shade of either yellow or gray and tooth color varies from person to person.The procedure to whiten teeth is fairly simple but there are some rules that need to be followed to achieve and maintain good results.


  • Why teeth get discolored

  • How to whiten teeth

  • In office whitening

  • At home whitening

  • How long will whitening last

  • What are the side effects

  • Is everyone a candidate for whitening?

Why Teeth Get Discolored

Why Teeth Get Discolored

There are many reasons why teeth can become discolored. The major reasons are:


  • Diet – Drinking tea, coffee, red wine or other food and drink with strong colorings.

  • Smoking – Smoking can result in teeth appearing a yellowish color.

  • Age – As people grow older their teeth can become darker naturally.

  • Tooth decay, fillings and tartar build-up can cause discoloration.

  • Trauma – Teeth have nerves and blood vessels inside them. If these nerves and blood vessels are damaged the tooth may become darker – even several years after the trauma.

  • Medication – Staining can be caused by diseases or medicines. Tetracycline, an antibiotic, will cause a distinct discoloration if given to a child whose adult teeth are still developing.

How to Whiten Teeth

How to Whiten Teeth

There are many simple ways to improve the appearance of discolored teeth:


  • Regular cleaning to remove the plaque and tartar.

  • Regular tooth brushing.

  • Stop smoking.

  • Reducing the intake of food and drink that are strongly colored such as coffee, tea, red wine, etc.

  • Professional whitening.

Whitening toothpastes claim to whiten teeth, but they do so at an expense. They vary from slightly abrasive to very abrasive. They may appear to make your teeth whiter by removing stains, but some are abrasive enough to remove enamel, which makes these toothpastes a very poor long-term solution.

In-Office Whitening

In-Office Whitening

External Whitening


This means that the color of the teeth is lightened by placing a whitening solution on the outside of the teeth. This is also known as “laser” or “power” whitening. We will put a rubber seal around your teeth to protect your gums. Then, the whitening gel is painted onto your teeth and a special, bright light is pointed at them. This light speeds up the whitening process. The procedure takes one to two hours.

Internal Whitening


As stated above, this is only an option for teeth that have had root canal treatment. The gums are isolated from the teeth and an opening is made from the back side of the tooth. A strong whitening solution is placed on a cotton pellet and then the opening is temporarily sealed. This is left for about a week and then the color is checked. The tooth will usually take two or three visits to whiten in this manner.

At-Home Whitening

At-Home Whitening

This method requires an impression to be made of your mouth so that a custom tray, which holds the whitening gel against your teeth, can be made. The gel is typically worn for a few hours a day for a period of one to three weeks. A company that offer a home teeth whitening kit is Auraglow, they have brilliant reviews and millions of customers approve so if this is what you’re after, then you should check them out.

How long will whitening last?

How long will whitening last?

Since the results vary from patient to patient there is no firm answer. We do know that teeth tend to become darker as time passes, so touch-up treatments are occasionally needed to keep the teeth lightened. Your eating, drinking, smoking and home care habits definitely have an effect on how long the treatment lasts. Remember that the base shade of teeth is yellow or white and that we cannot whiten this base color. However, most patients are very satisfied with the results of whitening treatments.

What are the side effects?

What are the side effects?

Some patients report a temporary increase in sensitivity. Tender gums are also a known side effect especially if you are whitening at home and use too much of the whitening solution. Remember that a little is good, and a lot will not make your teeth any whiter.

Is everyone a candidate for whitening?

Is everyone a candidate for whitening?

NO! There is no whitening solution for most dental work such as fillings, crowns, veneers, or partial or full dentures. If the color of your teeth matches the color of your dental work before whitening, the color of your teeth will most likely be different from the color of your dental work after whitening. You are making a commitment to replacing those restorations if you whiten your teeth. We typically wait a few weeks after any whitening treatment to replace these restorations since we want to match the new color and we want the color to stabilize before choosing a color for the new restorations.


Your gums must also be healthy and any decay must be treated since both of these can be a cause of sensitivity during whitening treatments.


Teeth whitening is not recommended for children whose teeth are still developing or for women who are pregnant or breastfeeding.

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Your smile's best friends,
Our doctors

Your smile's best friends, Our doctors

About Dr. Alex

Dr. Alexander Rubinshtein has been practicing dentistry for over 25 years and has a thriving patient following. He received his DDS from NYU school of Dentistry and was a member of the honorary society. Dr Rubinshtein is board member of ALD | Academy of Laser Dentistry & ADA. Dr. Alex deploys the latest advances in dentistry and business practice enabling him to treat his patients and provide them with exceptional services. His main focus is on oral surgery, implant restoration and laser assisted dentistry. Dr. Rubinshtein is one of the 1.8% of dentist in America offering the latest Laser Dentistry. Laser technology provides unmatched benefits for our patients who seek no drilling, no incisions & no numbness in most dental procedures. Dr.Rubinshtein works with every type of a patient, if you are nervous about visiting the dentist for any reason, he is able to make your experience as painless & pleasant as possible. Please view our testimonials.

Alexander Rubinshtein

Laser Dentist

About Dr. Alex

Dr. Alexander Rubinshtein has been practicing dentistry for over 25 years and has a thriving patient following. He received his DDS from NYU school of Dentistry and was a member of the honorary society. Dr Rubinshtein is board member of ALD | Academy of Laser Dentistry & ADA. Dr. Alex deploys the latest advances in dentistry and business practice enabling him to treat his patients and provide them with exceptional services. His main focus is on oral surgery, implant restoration and laser assisted dentistry. Dr. Rubinshtein is one of the 1.8% of dentist in America offering the latest Laser Dentistry. Laser technology provides unmatched benefits for our patients who seek no drilling, no incisions & no numbness in most dental procedures. Dr.Rubinshtein works with every type of a patient, if you are nervous about visiting the dentist for any reason, he is able to make your experience as painless & pleasant as possible. Please view our testimonials.

Alexander Rubinshtein

Laser Dentist

About Dr. Alex

Dr. Alexander Rubinshtein has been practicing dentistry for over 25 years and has a thriving patient following. He received his DDS from NYU school of Dentistry and was a member of the honorary society. Dr Rubinshtein is board member of ALD | Academy of Laser Dentistry & ADA. Dr. Alex deploys the latest advances in dentistry and business practice enabling him to treat his patients and provide them with exceptional services. His main focus is on oral surgery, implant restoration and laser assisted dentistry. Dr. Rubinshtein is one of the 1.8% of dentist in America offering the latest Laser Dentistry. Laser technology provides unmatched benefits for our patients who seek no drilling, no incisions & no numbness in most dental procedures. Dr.Rubinshtein works with every type of a patient, if you are nervous about visiting the dentist for any reason, he is able to make your experience as painless & pleasant as possible. Please view our testimonials.

Alexander Rubinshtein

Laser Dentist

About Dr. Alex

Dr. Alexander Rubinshtein has been practicing dentistry for over 25 years and has a thriving patient following. He received his DDS from NYU school of Dentistry and was a member of the honorary society. Dr Rubinshtein is board member of ALD | Academy of Laser Dentistry & ADA. Dr. Alex deploys the latest advances in dentistry and business practice enabling him to treat his patients and provide them with exceptional services. His main focus is on oral surgery, implant restoration and laser assisted dentistry. Dr. Rubinshtein is one of the 1.8% of dentist in America offering the latest Laser Dentistry. Laser technology provides unmatched benefits for our patients who seek no drilling, no incisions & no numbness in most dental procedures. Dr.Rubinshtein works with every type of a patient, if you are nervous about visiting the dentist for any reason, he is able to make your experience as painless & pleasant as possible. Please view our testimonials.

Alexander Rubinshtein

Laser Dentist

About Dr. Marina

Dr. Marina Rubinshtein “The Doctor with magical hands” – This is how patients refer to Dr. Rubinshtein. She is an experienced and talented dentist, having spent over 24 years in a private practice; specializing in general, cosmetic and restorative dentistry. She received her DDS from NYU school of Dentistry and was a member of the honorary society. Dr. Marina is also a member of the Academy of General Dentistry and the Academy of Cosmetic dentistry. She is a member of American Academy of Cosmetic Dentistry & AGD. Dr. Marina Rubinshtein is one of NY’s most recognized and acclaimed cosmetic dentist for the upper echelon, working with celebrities from entertainment, media & acting. Her skills and artistic vision in cosmetic dentistry is incomparable. Dr. Rubinshtein provides her patients with natural, beautiful & stunning results unrivaled by anyone else. Dr Marina always created new ways to benefit her patients by being on a cutting edge of cosmetic dentistry for many years creating the most artistic & beautiful smiles. Dr. Marina Rubinshtein lives by her motto, “A beautiful Smile is your path to a Bright Future!”

Marina Rubinshtein

Cosmetic Dentist

About Dr. Marina

Dr. Marina Rubinshtein “The Doctor with magical hands” – This is how patients refer to Dr. Rubinshtein. She is an experienced and talented dentist, having spent over 24 years in a private practice; specializing in general, cosmetic and restorative dentistry. She received her DDS from NYU school of Dentistry and was a member of the honorary society. Dr. Marina is also a member of the Academy of General Dentistry and the Academy of Cosmetic dentistry. She is a member of American Academy of Cosmetic Dentistry & AGD. Dr. Marina Rubinshtein is one of NY’s most recognized and acclaimed cosmetic dentist for the upper echelon, working with celebrities from entertainment, media & acting. Her skills and artistic vision in cosmetic dentistry is incomparable. Dr. Rubinshtein provides her patients with natural, beautiful & stunning results unrivaled by anyone else. Dr Marina always created new ways to benefit her patients by being on a cutting edge of cosmetic dentistry for many years creating the most artistic & beautiful smiles. Dr. Marina Rubinshtein lives by her motto, “A beautiful Smile is your path to a Bright Future!”

Marina Rubinshtein

Cosmetic Dentist

About Dr. Marina

Dr. Marina Rubinshtein “The Doctor with magical hands” – This is how patients refer to Dr. Rubinshtein. She is an experienced and talented dentist, having spent over 24 years in a private practice; specializing in general, cosmetic and restorative dentistry. She received her DDS from NYU school of Dentistry and was a member of the honorary society. Dr. Marina is also a member of the Academy of General Dentistry and the Academy of Cosmetic dentistry. She is a member of American Academy of Cosmetic Dentistry & AGD. Dr. Marina Rubinshtein is one of NY’s most recognized and acclaimed cosmetic dentist for the upper echelon, working with celebrities from entertainment, media & acting. Her skills and artistic vision in cosmetic dentistry is incomparable. Dr. Rubinshtein provides her patients with natural, beautiful & stunning results unrivaled by anyone else. Dr Marina always created new ways to benefit her patients by being on a cutting edge of cosmetic dentistry for many years creating the most artistic & beautiful smiles. Dr. Marina Rubinshtein lives by her motto, “A beautiful Smile is your path to a Bright Future!”

Marina Rubinshtein

Cosmetic Dentist

About Dr. Marina

Dr. Marina Rubinshtein “The Doctor with magical hands” – This is how patients refer to Dr. Rubinshtein. She is an experienced and talented dentist, having spent over 24 years in a private practice; specializing in general, cosmetic and restorative dentistry. She received her DDS from NYU school of Dentistry and was a member of the honorary society. Dr. Marina is also a member of the Academy of General Dentistry and the Academy of Cosmetic dentistry. She is a member of American Academy of Cosmetic Dentistry & AGD. Dr. Marina Rubinshtein is one of NY’s most recognized and acclaimed cosmetic dentist for the upper echelon, working with celebrities from entertainment, media & acting. Her skills and artistic vision in cosmetic dentistry is incomparable. Dr. Rubinshtein provides her patients with natural, beautiful & stunning results unrivaled by anyone else. Dr Marina always created new ways to benefit her patients by being on a cutting edge of cosmetic dentistry for many years creating the most artistic & beautiful smiles. Dr. Marina Rubinshtein lives by her motto, “A beautiful Smile is your path to a Bright Future!”

Marina Rubinshtein

Cosmetic Dentist

About Dr. Daniel

Dr. Daniel Rubinshtein has graduated from the prestigious Yale University, where he did his general practice residency. Dr. Rubinshtein also is a graduate of New York University College of Dentistry where he received his doctor of dental surgery degree. At NYUCD Dr. Rubinshtein was a member of the Aesthetic Honors program where he displayed his artistic and keen eye for beauty. He won the Empire State Academy of Aesthetic Dentistry first place for his smile makeover and placed among the top at the national American Academy of Cosmetic Dentistry Conference. Dr. Rubinshtein’s desire to help others who are less fortunate has been apparent in his involvement with many charities from oral cancer to feeding the homeless. He also went on several dental outreaches that served under privileged communities throughout the country. Dr. Daniel Rubinshtein is excited to be back in Bensonhurst where he grew up, and help people in his community.

Daniel Rubinshtein

Cosmetic Dentist

About Dr. Daniel

Dr. Daniel Rubinshtein has graduated from the prestigious Yale University, where he did his general practice residency. Dr. Rubinshtein also is a graduate of New York University College of Dentistry where he received his doctor of dental surgery degree. At NYUCD Dr. Rubinshtein was a member of the Aesthetic Honors program where he displayed his artistic and keen eye for beauty. He won the Empire State Academy of Aesthetic Dentistry first place for his smile makeover and placed among the top at the national American Academy of Cosmetic Dentistry Conference. Dr. Rubinshtein’s desire to help others who are less fortunate has been apparent in his involvement with many charities from oral cancer to feeding the homeless. He also went on several dental outreaches that served under privileged communities throughout the country. Dr. Daniel Rubinshtein is excited to be back in Bensonhurst where he grew up, and help people in his community.

Daniel Rubinshtein

Cosmetic Dentist

About Dr. Daniel

Dr. Daniel Rubinshtein has graduated from the prestigious Yale University, where he did his general practice residency. Dr. Rubinshtein also is a graduate of New York University College of Dentistry where he received his doctor of dental surgery degree. At NYUCD Dr. Rubinshtein was a member of the Aesthetic Honors program where he displayed his artistic and keen eye for beauty. He won the Empire State Academy of Aesthetic Dentistry first place for his smile makeover and placed among the top at the national American Academy of Cosmetic Dentistry Conference. Dr. Rubinshtein’s desire to help others who are less fortunate has been apparent in his involvement with many charities from oral cancer to feeding the homeless. He also went on several dental outreaches that served under privileged communities throughout the country. Dr. Daniel Rubinshtein is excited to be back in Bensonhurst where he grew up, and help people in his community.

Daniel Rubinshtein

Cosmetic Dentist

About Dr. Daniel

Dr. Daniel Rubinshtein has graduated from the prestigious Yale University, where he did his general practice residency. Dr. Rubinshtein also is a graduate of New York University College of Dentistry where he received his doctor of dental surgery degree. At NYUCD Dr. Rubinshtein was a member of the Aesthetic Honors program where he displayed his artistic and keen eye for beauty. He won the Empire State Academy of Aesthetic Dentistry first place for his smile makeover and placed among the top at the national American Academy of Cosmetic Dentistry Conference. Dr. Rubinshtein’s desire to help others who are less fortunate has been apparent in his involvement with many charities from oral cancer to feeding the homeless. He also went on several dental outreaches that served under privileged communities throughout the country. Dr. Daniel Rubinshtein is excited to be back in Bensonhurst where he grew up, and help people in his community.

Daniel Rubinshtein

Cosmetic Dentist

About Dr. Geoff

Born and raised in New York, Dr. Rubinshtein completed his Doctorate of Dental Surgery at the prestigious New York University College of Dentistry and advanced his education at their Post Graduate Program in Periodontics. As a board certified periodontist for the community and those traveling from around the world, he offers a unique and compassionate approach to each individual patient. Dr. Rubinshtein’s goal is to improve patients’ oral health and deliver a life changing smile that enhances your teeth as well as your self-confidence.

Geoffrey Rubinshtein

Periodontist

About Dr. Geoff

Born and raised in New York, Dr. Rubinshtein completed his Doctorate of Dental Surgery at the prestigious New York University College of Dentistry and advanced his education at their Post Graduate Program in Periodontics. As a board certified periodontist for the community and those traveling from around the world, he offers a unique and compassionate approach to each individual patient. Dr. Rubinshtein’s goal is to improve patients’ oral health and deliver a life changing smile that enhances your teeth as well as your self-confidence.

Geoffrey Rubinshtein

Periodontist

About Dr. Geoff

Born and raised in New York, Dr. Rubinshtein completed his Doctorate of Dental Surgery at the prestigious New York University College of Dentistry and advanced his education at their Post Graduate Program in Periodontics. As a board certified periodontist for the community and those traveling from around the world, he offers a unique and compassionate approach to each individual patient. Dr. Rubinshtein’s goal is to improve patients’ oral health and deliver a life changing smile that enhances your teeth as well as your self-confidence.

Geoffrey Rubinshtein

Periodontist

About Dr. Geoff

Born and raised in New York, Dr. Rubinshtein completed his Doctorate of Dental Surgery at the prestigious New York University College of Dentistry and advanced his education at their Post Graduate Program in Periodontics. As a board certified periodontist for the community and those traveling from around the world, he offers a unique and compassionate approach to each individual patient. Dr. Rubinshtein’s goal is to improve patients’ oral health and deliver a life changing smile that enhances your teeth as well as your self-confidence.

Geoffrey Rubinshtein

Periodontist

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